Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

• Contact details: Name, email address, phone number, shipping and billing address.
• Account information: Username, password (encrypted), order history, wishlist, saved addresses.
• Order and payment details: Items purchased, order value, payment method selected (COD or prepaid). Card/UPI/net banking details are collected and processed directly by our third-party payment gateway partners — we do not store your full card number, CVV, or banking passwords on our servers.
• Personalization details: If you use our "Get My Personalized Recommendation" tool, we collect the details you submit, such as full name, date of birth, time of birth, and place of birth (state), to generate a Rudraksha recommendation.
• Customer support communications: Messages, emails, or call details when you contact us for support, returns/exchanges, or general queries.
• Reviews and testimonials: Any reviews, ratings, images, or feedback you submit for our products.

1.2 Information Collected Automatically

• Device and usage data: IP address, browser type, device type, operating system, referring URLs, pages visited, time spent on pages, and click patterns.
• Cookies and tracking technologies: We use cookies, pixels, and similar technologies (see Section 5) to remember your cart, preferences, login state, and to analyze Site traffic.
• Location data: General geographic location inferred from your IP address, used for shipping estimates and currency/region display.

1.3 Information from Third Parties

• Information from payment gateways confirming successful/failed transactions.
• Information from courier/logistics partners regarding delivery status.
• Information from social media platforms if you interact with us via Facebook, Instagram, YouTube, or Twitter/X (e.g., public comments, messages).

2. How We Use Your Information

We use the information we collect to:

• Process, confirm, and fulfill your orders, including shipping, COD verification, and delivery tracking;
• Communicate with you regarding order confirmations, dispatch updates, delivery status, and customer support;
• Process exchange requests and store credit issuance in accordance with our Exchange Policy;
• Provide personalized product recommendations (e.g., through our birth-detail based recommendation tool);
• Send promotional communications, offers, and newsletters, where you have opted in (you may opt out at any time — see Section 8);
• Improve our Site, product offerings, and customer experience through analytics;
• Detect, investigate, and prevent fraud, abuse, or unauthorized activity;
• Comply with applicable legal, tax, and regulatory obligations.

3. Legal Basis for Processing (Where Applicable)

We process your personal data on the following bases: your consent (e.g., at checkout or newsletter opt-in), performance of a contract (fulfilling your order), and our legitimate business interests (fraud prevention, Site improvement), subject at all times to your rights described in Section 9.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Shipping and logistics partners — to deliver your order and provide tracking updates;
• Payment gateway providers — to process prepaid transactions securely;
• Platform and technology providers — our Site is built on Shopify, which processes data on our behalf to operate the Site, hosting, checkout, and order management. Shopify's own privacy practices apply to the technical processing it performs; see https://www.shopify.com/legal/privacy for details;
• Marketing and analytics tools — to understand Site traffic, measure ad performance, and personalize offers (e.g., Meta/Facebook Pixel, Google Analytics, email marketing platforms), where enabled;
• Professional advisors — lawyers, auditors, accountants, where necessary;
• Government or regulatory authorities — where required by law, court order, or to protect our legal rights, or to prevent fraud or harm;
• Business transfers — in the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction, subject to confidentiality obligations.

5. Cookies and Tracking Technologies

5.1 We use cookies and similar technologies for:

• Essential functions — maintaining your cart, login session, and checkout process;
• Performance and analytics — understanding how visitors use the Site;
• Marketing — displaying relevant offers and retargeting ads on other platforms (e.g., Meta, Google).

5.2 You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain Site functionalities, such as your ability to complete a purchase.

5.3 Where required, we will display a cookie consent banner allowing you to accept or manage cookie preferences.

6. Data Security

6.1 We implement reasonable technical and organizational security measures — including SSL encryption during checkout, restricted access to customer data, and secure hosting via Shopify's infrastructure — to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

6.2 However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, including order history for warranty/exchange purposes, and to comply with legal, accounting, or tax obligations. When no longer required, we take reasonable steps to delete or anonymize your data.

8. Marketing Communications and Opt-Out

8.1 If you have opted in to receive promotional emails, SMS, or WhatsApp messages, you may opt out at any time by:

• Clicking "unsubscribe" in any marketing email;
• Replying "STOP" to promotional SMS/WhatsApp messages;
• Contacting us directly at [support email].

8.2 You will continue to receive essential transactional communications (order confirmations, shipping updates) even if you opt out of marketing communications.

9. Your Rights

Subject to applicable law (including India's Digital Personal Data Protection Act, 2023, where applicable), you have the right to:

• Access the personal information we hold about you;
• Correct inaccurate or incomplete information;
• Request deletion of your personal information, subject to our legal/record-keeping obligations;
• Withdraw consent for optional processing (e.g., marketing communications) at any time;
• Grievance redressal through our Grievance Officer (see Section 13).

To exercise any of these rights, please contact us at [support email]. We may need to verify your identity before processing your request.

10. Children's Privacy

Our Site is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us so we can take appropriate action, including deletion of such data.

11. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms (Facebook, Instagram, YouTube, Twitter/X). This Privacy Policy does not apply to those third-party sites, and we encourage you to review their respective privacy policies.

12. International Data Transfers

Our Site and service providers (e.g., Shopify, payment gateways, analytics tools) may store or process data on servers located outside India. Where this occurs, we take reasonable steps to ensure such transfers comply with applicable data protection laws.

13. Grievance Officer

In accordance with the Information Technology Act, 2000, and applicable rules made thereunder, the contact details of our Grievance Officer are:

Grievance Officer: [Name] Email: [grievance/support email] Phone: [phone number] Address: [registered business address]

We aim to acknowledge privacy-related complaints within 48 hours and resolve them within 30 days.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The revised policy will be posted on this page with an updated "Last Updated" date. Continued use of the Site after such changes constitutes your acceptance of the revised policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Rudravatika Email: [support email] Phone: [phone number] Address: [registered business address]